In this article, we are going to take a look at the process of organic search engine optimization for beginners, how to get permanent placement on the result pages of major search providers like Google, and other little-known SEO basics that everyone should understand and practice.
First, let's cover the fundamentals. Over 92% of all internet traffic is driven by major search engines. These search engines include Google, Yahoo, and MSN Live Search - just to name a few. Being listed or not will be the difference between life and death for your website - especially if you are offering goods or services for sale. You could have one of the best looking websites on the internet, but you wouldn't get even one customer if potential buyers can't find you on the search engine they use!
Getting your website listed in the major search engines using rank optimization is basically a three step process ...
Step 1: Keyword Placement Optimization Tips
To get started, the first step in our crash course for for the SEO beginners is keyword rank optimization. A keyword or keyword phrase is simply a word or group of words that very accurately relate to the product, service, or topic of your website. For example if you sold wooden toys on your site, a good keyword phrase might be something like "custom wooden toys" or "buy wooden toys overnight".
Each page of your website can have different keyword phrases, depending on the content of that individual web page. However, the most important page to optimize is your home page because it will be the first page the search engine spiders (or "bots") see when they visit your site to index it. The relevance of your keywords to the page content, their placement throughout the page, and a variety of other factors will help each search engine's bot determine where your website will appear on their search listings.
Most search engine bots these days use algorithms to automatically inspect your site and instantly rank it. Odds are, if your site is not keyword optimized it will place very low - if at all. In short, without keyword optimization even if you do get listed your site may be buried many pages deep in the search results where potential customers still cannot find you.
The Problems
Optimizing your web page for the search engine spiders can be a very tricky and time consuming process, even for the SEO beginner and experienced webmaster alike. Without a deep understanding of exactly how EACH search engine ranks websites (and they are ALL different) and a lot of free time on your hands it can be almost impossible to get even mediocre results without shelling large amounts of cash to have someone optimize your website for you. If you have a brand new website then your initial Google Pagerank will be 0. Meaning anyone with a PageRank of 2 or more will rank higher then you in the search engine results.
Hundreds of different websites on the internet offer to optimize your website for a "reasonable" price - that's a good thing right? Wrong. The problem is many (if not most) companies offering these services are run by people who are no where near qualified of competent enough to deliver what you are supposed to be paying for. Many use hidden methods or shortcuts ("black hat") and/or drastically overprice their services. Believe it or not, quite a few SEO companies even charge thousands of dollars for very basic services! Some even add hidden costs or high per-hour fees for support. More over, if you actually take the time to read their "Terms of Service" you will see that they do not guarantee results and you have absolutely no recourse or refund no matter what happens.
How do I know? Good question. I know because once upon a time before I knew the badics of SEO I was in the same position that you are now, trying to generate traffic for my site, and my company was scammed out of over $3,000 in just one year by various "web marketing" companies - and I still have the receipts to prove it! I was helping to make them rich while I continuously struggled just to get by. These crooks are worried only about their bottom line and care little about the success of your website.
The Solution
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